Founded in 1942 by Larry Strauch, Floor Craft is the oldest flooring and carpet store in Colorado Springs. Celebrating 80 years of excellence, Floor Craft started out as a small shop and operating under the name of S&H Floor Coverings (Strauch and Hendricks). Originally located in downtown Colorado Springs, across the street from the Antlers Hotel, S&H focused on linoleum products and wallpaper throughout the 40s.
Larry bought out his partner (Hendricks) in 1953, and the company was renamed Floor Craft. Following the rebranding, Bob, Larry’s son, began learning the tricks of the trade and taking interest in the business. A few years later, the operation was moved to 2031 W. Colorado Ave. During a time where Union Blvd was the eastern end of the city and Academy Blvd didn’t exist, this new location was bigger and more central, allowing for greater growth. Bob continued in the business, managing new accounts and customers. The Colorado Ave location is where Larry retired in 1977, leaving the business to Bob and his wife, Sheila.
Bob and Sheila ran the local carpet and flooring store as a husband-and-wife duo, while their four children cycled through the business to learn the ropes. At one point, all four children were employed at Floor Craft. As time wore on, sons Mark and Larry began to develop a knack for the business and show promise as a succession plan for Bob and Sheila. In 1998, Bob and Sheila stepped down and sold the company to Mark and Larry.
In 2003, the brothers moved Floor Craft to its current locations at the corner of Vickers and Academy Blvd. This new location not only doubled the showroom size but also included an attached warehouse. What was once the original Hugh M. Woods Building Materials store, this space allowed for greater product offerings, simplified operational management, and overall growth including welcoming in the next Strauch generation – Kelli Strauch Kadlec and Ethan Strauch!
Mark and Larry ran the company together for 16 years; however, in 2014 Larry decided to pursue another opportunity in Texas. Today, Mark and his wife, Kristine, are the sole owners of Floor Craft, and both of their children, Kelli and Ethan, work at Floor Craft. There have been down times when the goal was to simply stay afloat, and prosperous times when the business flourished. The one thing that has always kept the doors open for Floor Craft is its loyal customer base, focus on quality and service, and absolutely, its family of employees. An old saying coined by the late Bob Strauch is, “You cannot make decisions solely based on the almighty dollar.” This mantra guides our customer interactions, business relationships, overall ethics, and has resulted in eight decades of business.
About Floor Craft: A Best of the Springs flooring and tile store, Floor Craft has been serving southern Colorado with flooring and kitchen and bath tile since 1942. Whether it’s a business, new home, or home remodeling, Floor Craft has you covered with tile, vinyl, stone, laminate, and hardwood floors. Offering in-house financing, local delivery and installation, and an extensive warranty program, call us today at (719) 633-7724 to discuss your flooring and tile needs.